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After years of designing jewelry, Sinork made a name for himself with his notably recognizable style, sharing his creative vision by exhibiting his work in the most fashion forward cities and prestigious jewelry shows in Europe. He built a strong and loyal following of clients along with industry professionals who turned into a network of friends over time.
In 2002, Sinork opened his doors to the atelier Lord Jewelry in the heart of the Downtown Los Angeles jewelry district and devoted himself to creating fine jewelry that fused his distinctive old-world European flair with high fashion. Lord Jewelry is the epitome of Sinork's vision!
Like her father, Lena is dedicated to living a courageous and creative life. Some of Lena’s earliest memories with her father include time spent at his workshop sketching designs with him. But little did she know that the universe would eventually bring them back to these beautiful moments again.
She went on to study environmental biology and marketing; she chased her own curiosities exploring the Amazonian forests, camping on isolated islands to conduct wildlife research and help publish studies. But when she realized the “hidden jewels” within her were indeed those times spent with her father, she joined the business full-time in 2015.
Dynamic, powerful, creative… Sinork and Lena make a fantastic father-daughter duo! While dedicated to running the business together, they focus on their specialties. Sinork leads the design and manufacturing while Lena directs the marketing and customer relations. With their united efforts, Lord Jewelry continues to make its vibrant mark on the world.