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Commitment to excellence and passion for exquisite pearls is the unique legacy of Salvador Assael. His father James Assael founded the company in the 1920s in Italy. Before the onset of WWII, James moved the family to the United States. Salvador served with distinction in the U.S. Army in Europe and then returned home to work with his father and learn the jewelry trade. Salvador was a man of robust character. He had deep resolve, embracing adventure and opportunity. His intuitive business acumen and his penchant for perfection eventually led to his love affair with pearls.